CHIC Shanghai, March 12-14, 2019

Positive economic growth in China in the context of falling global
growth rates
Sales driver in terms of fashion, China’s egotists, the young
consumer generation in focus at CHIC
New shows-in show at CHIC: CHIC-TAILORING and CHIC-
KIDZ, high-growth market segments
CHIC Special Service: VIP meetings with eCommerce platforms,
showrooms, agents and buyers for international brands

From March 12 to 14, 2019, 1,365 national and international exhibitors
with 1,453 brands from 16 countries and regions will attend the CHIC
China International Fashion Fair, Asia’s largest and most important
fashion and lifestyle fair, at 117,200 square meters of exhibition space
at the National Exhibition & Convention Center in Shanghai.

In the context of falling global growth rates, China remains the world’s
largest retail market in 2019, with forecast USD 5.6 trillion in retail sales,
surpassing the USA by USD 100 billion this year. A recent McKinsey
study predicts that China will also overtake the US as the largest
clothing market for the first time this year.

E-commerce is a key driver of China’s retail market, and sales are
expected to rise more than 30% to USD 1.898 trillion this year, meaning
that China’s online retail sales account for 35.3% of retail sales, by far
the world’s highest rate. In apparel and footwear, online sales are
estimated to amount for 44% this year, climbing to 55% by 2020
according to PWC.

The sales drivers in fashion are still the Millennials, the consumers born
in the early 80s and 90s, which make up 410 million people, more than
the entire population of North America. They are Western-oriented and
dispose of increasing incomes. China ́s Generation Z (born at the end
of ’90, beginning of 2000) is considered self-confident and carefree,
spending more than 15% of disposable household incomes on luxury
goods. Individuality, authenticity and sustainability are values of
Generation Y (born in the early 80s), which are important topics at

The new consumer structure is integrated in the whole fair design at
CHIC and this year ́s slogan is “Hi Me”, which was launched in
cooperation with WGSN. It reflects the young Chinese consumer, the
economic power house in the country. The exhibitors’ offer is
increasingly focusing on the ‘egotists’, who act individually, fast and set
the latest trends.

The designer section IMPULSES is fully booked, CHIC-TAILORING
celebrates its premiere at the upcoming CHIC and presents high-quality
bespoke collections; GREEN FASHION is a key topic at the fair, with
more and more manufacturers presenting sustainable collections in all
segments of CHIC. In particular, the manufacturers of baby and
children’s clothing are expanding their ecological offer to meet the
consumer demand such as CHIC-KIDZ exhibitor GRASS AND WOOD
DYEING ALLIANCE that is famous for its environmental dye technique

offering healthy clothing for the cherished youngest generation. CHIC-
KIDZ will also be presented for the first time as a separate section at
CHIC as show-in show.

The Chinese market is highly diversified with regional differences and
system requirements. Choosing the right partner is crucial for
successful market entry. Representatives of all trade channels in China
come to CHIC. The organizers intensively support the international
participants with a special VIP visitor marketing. Over 100 exclusive
trade contacts from all over China, agents and buyers for international
brands, have been researched by CHIC especially for the international
business since last autumn and a special matching program has been

CHIC segments

In five halls, North Hall and Halls 1 to 4, the more than 1,300 exhibitors
at CHIC in March present themselves in dedicated areas: Urban View,
New Look, Heritage, Impulses, Fashion Journey, Superior Factory,
Secret Stars, Shanghai Bag and Future Link as well as the five shows-
in-show CHIC-Young Blood, CHIC-KIDZ, CHIC-TAILORING, Preview
in China and PH-Value.

In the international field of FASHION JOURNEY, of the over 220
exhibitors the largest European participation is traditionally Italy. The
Italian Pavilion presents 23 Italian brands of garments, bags, shoes and

The Italian Pavilion is supported by the Italian Trade Agency ITA with
accompanying promotional measures, i.a. a lavishly designed catwalk
with several shows a day in the pavilion. In addition, CALPIERRE,
D’AMELIO participate as individual exhibitors in a separate area. The
vivid and continuous participation of Italian fashion brands in CHIC
underlines the strong involvement of the Italian fashion industry in the
Chinese consumer market and its belief in the Chinese market
potential. Just as the exhibitors at the French pavilion Paris Forever,
Maison Lener, Urbahia, or Chemin Blancs, all long-standing participants
at the fair. As part of the foreign trade fair program of the Federal
Ministry for Economic Affairs and Energy, carried out by Messe
Düsseldorf, the German companies present themselves under the roof
“Made in Germany”, for the first time with Vocier, exclusive travel
baggage solutions for business travelers, and menswear label Fynch-

Other group participations come from Korea with the show-in show
PREVIEW IN CHINA, Taiwan and Hong Kong. Individual exhibitors
come from Canada, including the premiere of Joseph Ribkoff, from
Belgium, Ecuador, India, Japan, Poland, Switzerland, the UK and the

IMPULSES, the design division of CHIC, occupies the entire Northern
Entrance Hall with young talents such as Eva Xu, Haofei Guo, Liying
Jiang, Yuhao who have already caused a sensation on an international
level. Yuhao ́s creations are also worn by Lady Gaga. Chen Wen was
awarded China ́s most important fashion price, the Jinding Award.
Yichao Zhang was named one of China ́s top ten designers. A group
participation of alumni of Beijing Institute Of Fashion Technology,
Academy of Arts & Design of Tsinghua University includes Hua Mushen,
Mao Mart Homme and ANJAYLIA who regularly show their latest
designs at CHIC. They are presented to the fashion clientele in a
special creative fashion ambience.

Menswear segment URBAN VIEW registers a growing number of
exhibitors, 185 brands in total. Well-known companies such as GSON,
LIANSE, ZUO, Hodo Group with its menswear, kidswear and home
collection use CHIC as the stage for their business in the market again.
In the special exhibition area China Fashion Customization Exhibition
representative companies such as Evo Pai Te, Long Sheng, Matthew
Perry, Jayne and Micro present themselves. Denim is strong with 17
jeanswear companies from Dayong. A group participation of 12 casual
wear companies from Shaxi will further add to the portfolio found at
URBAN VIEW. Market leader Ruyi Group will participate in the match
making program. NEW LOOK, the womenswear section, shines with
more than 200 brands like INXX, MEILLEUR MOMENT, Eifini,
TCOULMORE, JAC (from Canada), MUKZIN and Dankeyun.

For several seasons, Chinese menswear companies have been
investing heavily in the tailoring sector, with the launch of CHIC-
TAILORING taking this market development into account. For the first
time more than 70 bespoke manufacturers will be exhibiting at CHIC in
Hall 3 including KuteSmart (formerly RedCollar), DEEL KALL, Iwode,
Longsailing, Dongting, SEAT, Saints Crocodile. Shirts will be presented
by Tianchi, Paisley, Beikeman etc.

The new show-in-show CHIC-KIDZ will also be celebrating its premiere
at the trade fair. The launch in March will see more than 50 exhibitors
and brands including market leader Balabala, Xtep Kids, Jin Tong
Wang, EUROJJ, Hush Puppies, Haggis, SOUHAIT, Eton Kidd, Ou Cha
Cha, San Yuan Yi, De Brand, Water Baby, Elephant etc. The collections
show kidswear, teen fashion, school uniforms, kids swimwear, kids
designer brands etc. Kidswear is a strong growth segment, not least
due to the easing of the one-child policy in China.

CHIC-YOUNG BLOOD show-in-show is the platform for well-known
Asian streetwear labels. Wookong, Pace, Jelly Lin, Coffee, CRUCIAL
among a total of 61 brands use CHIC as an essential marketing

Over 130 exhibitors present the whole HERITAGE range: leather, fur
and downwear. National group holdings from Xinji, Tongxiang and
Yuyao occupy the largest areas of Hall 1. Down wear is presented by
Fei Ling Fei Xun and Jack, Fan Nan Shang, Dashuo, Specials etc.,
modern leatherwear by Gordon Chic. Jackeifire, G.I.V.E., Nuozhi, Siwei
Group, Zelefasa exhibit their latest looks.

SECRET STARS and SHANGHAI BAGS with accessories, footwear,
bags and luggage, gather 43 brands in SHANGHAI BAGS including 10
shoe brands and 119 brands in SECRET STARS including Ruediger
and Leonardo from Germany, EcuaAndino from Ecuador, Front from
China Hongkong, Itarora from Italy, Because from Japan, Idaeamy from
China Taiwan, handcraft hat company Rofei. Botanica will show its
world of lifestyle products. The product range encompasses jewellery,
hats, silk scarfs, gloves, sunglasses, scents, belts, beauty and
personalized items.

FUTURE LINK exhibitors like Brother,Brother, Bailian, Amiou, Ziri, Qi Zhirui,
Pumpkin Technology, Le Baobao, Lichuan Audio, Guangzhou
Changlong show innovative business solutions for the textile industry,
from software technology to smart wear, logistics, intelligent printing.


CHIC drives exchange of market info and gives expert insights into the
latest developments in the market. CHIC TALK provides visitors and
exhibitors with expert speeches and seminars on the state of
technology in the fashion business. Topics are „Driven by Data and AI,
It Starts From the Consumer Experience — the Transformation of
Clothing Enterprises In the Data Era” (Jiangsu Hugely
DigitalITechnology Co. , Ltd.), “The Scale Solution of Personalized
Fashion Design – YoungEasy 4.0 Central Pattern Room Management
System Release” (Young Easy Fashion Design (Beijing) Co.,Ltd) etc.

CHIC SHOWS stage the latest fashion trends from Lishow
Womenswear Original Design Release Show to 2019 Dalang Cup
China Women’s Fashion Design Contest and Yinji Fashion Show by
Zhengzhou Yinji Department Store to the Overseas Brands Joint
Release Show presenting the international design at CHIC.

CHIC SERVICES – in focus: visitor marketing for international

The organizers of CHIC offer the international participants an extensive
visitor marketing program for an efficient market entry. It ranges from a
match-making in the run-up to the event in which a selected clientele of
approximately 50,000 contacts are informed with detailed information
about the brands at CHIC; visitors can arrange appointments with
manufacturers beforehand via the homepage of the trade show; the
CHIC APP allows visitors to obtain targeted information about the fair
offer on site.

The fair will feature VIP meetings with the Chinese trade for
international manufacturers, e.g. with online retailers like TMall and, with successful retailers for international brands like Ralph
Lauren Trade Limited (Shanghai), with showrooms and multibrand
stores like The Mix Place, magmode, Lanhe, SOFREE, YCO,
DONGLIANG, YANYI, play lounge etc. distributing international brands
and with agents and buyers for international brands like Mengdong
International Group limited company (agency of Folli Follie) , Langhao
Holdings Limited (agency of C-GANT and US womenswear brand
Bebe), Beijing Jiaman clothing limited (agency of Young Versace,
Armani Junior, Kenzo Kids), Shanghai Dirui clothing limited (agency of
Hazzys) and Guangzhou Hesiting clothing limited (agency of Miss Sixty).

This allows for exchange with market experts while providing the
opportunity to make important contacts in the Chinese market.

Furthermore, at the expense of CHIC, about 100 VIP agents and buyers
specialized in the distribution of international brands have been invited
to the upcoming event. The VIP Lounge at the fair is reserved for
meetings with potential partners; while CHIC additionally creates
individual visitor groups for the FASHION JOURNEY area and will
actively introduce them to the exhibitors.

CHIC SHANGHAI, the reliable partner for the fashion business in

See you soon at CHIC from the 12th to the 14th of March!

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